![](https://cdn.myportfolio.com/2152404c-9ffc-4cd0-a460-f660948a9e4e/7620ba2e-e5b3-408a-b0bd-ee93d28b997c_rw_1920.png?h=6c1ca922f6a4762080b517ba68d571ba)
Uma coleção de stickers (nada loka) do Giraffas pra colar e empoderar as migas.
Quantas vezes você já ouviu uma mulher sendo chamada de louca porque queriam calar a intuição ou a percepção dela diante de uma situação? E quantas vezes você já chamou uma mulher de louca quando ela simplesmente agiu fora do esperado? Existe um meme popular no Brasil e ainda muito falado por mulheres: MIGA SUA LOKA. Mas será que esse meme não reforça a ideia de que mulher é tudo louca?
Por isso, para o Dia Internacional das Mulheres de 2021, criamos um pack de stickers (nada louco) e trocamos o louca por adjetivos que enaltecem as mulheres. A ideia foi criar uma corrente de elogios e muito empoderamento no Instragram e mostrar de uma vez por todas que chamar as migas de loka não pode colar mais.
![](https://cdn.myportfolio.com/2152404c-9ffc-4cd0-a460-f660948a9e4e/e538a86c-91c7-4841-901c-b6b593e6581a_rw_1200.gif?h=ed3db32b807bb792574e2c2e7b415851)
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![](https://cdn.myportfolio.com/2152404c-9ffc-4cd0-a460-f660948a9e4e/28a9a2b7-e460-4329-877b-7a09b0faad9d_rw_1200.gif?h=143b06715961cfcebf6bb79ffaa0105f)
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![](https://cdn.myportfolio.com/2152404c-9ffc-4cd0-a460-f660948a9e4e/85b43899-9cd3-42fb-9a75-994aa54f0d06_rw_1920.png?h=89df1450b1694381926225d9218f5dc1)
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![](https://cdn.myportfolio.com/2152404c-9ffc-4cd0-a460-f660948a9e4e/ecd0b44d-1972-4bf8-be9d-ae99d0d3748d_rw_1920.png?h=2c03ce1fd2c79ce46f692e7373474334)
![](https://cdn.myportfolio.com/2152404c-9ffc-4cd0-a460-f660948a9e4e/71d05ff3-2243-4202-abfd-b4f77f912ef7_rw_1920.png?h=b47ac81a3bd104d00f2467915e70cf2a)
![](https://cdn.myportfolio.com/2152404c-9ffc-4cd0-a460-f660948a9e4e/10422b07-5d6f-49b8-b095-134955bf86a4_rw_1920.png?h=0b5587e872722754ff9f4f71af9e3ee0)
![](https://cdn.myportfolio.com/2152404c-9ffc-4cd0-a460-f660948a9e4e/a9628446-13e3-488b-89a3-a051337ef37a_rw_1920.png?h=55c633c1671ef181cbd2b3fff7f07387)
Team:
Ad Agency: Rai
VP de Criação: Camila Maschietto.
Creative Director: Cacá Passos, Cássio Guiot
Head of Art: Min Soo Park
Art Director: Matheus Mendes, Leandro Chisté
Copywriter: Karina Schubert
Illustrator: Matheus Mendes
Typographer: Leandro Chisté
Motion: Matheus Mendes, Daniel Gouveia